The ALPHA Framework and related training materials
are the intellectual property of YKIWYSI Limited. 
© YKIWYSI Limited 2025. All rights reserved.
 

Please do: use The ALPHA Framework in your own life and to support others. Please credit The Men’s Coach so others know where to find out more.

You must not: use The ALPHA Framework or related training materials - including workbooks, presentation slides and other intellectual property - for commercial gain without written permission. Doing so is likely to constitute a breach of copyright and/or intellectual property law.

Please note that this edition is designed for training delivered to UK audiences. Content and page numbers may vary in editions tailored for other regions.